CRM & Revenue Operations
Clean CRM, tighter handoffs, sharper motion - so leads move like they're supposed to.
We rebuild the systems behind revenue so your pipeline data reflects what is actually happening.
Because we run these systems every day, we build them to survive contact with a sales team.
Where Your Revenue Data Goes
Every lead arrives from somewhere.
- Outbound campaigns and repliesSequencer replies pushed on engagement only
- Inbound forms and demo requestsCaptured with source attribution attached
- Website visitors and event listsNormalised before they enter the pipe
Junk never reaches your pipeline.
- Duplicates caught before they landDeduplication against every existing record
- Existing customers never re-contactedOpt-out and do-not-contact synced across tools
- Bad fit accounts filtered outICP filter applied at account level
A CRM that matches how you sell.
- Stages named for what actually happensEntry and exit criteria defined per stage
- Every deal has an ownerRound-robin or territory routing rules
- Nothing sits in a queue nobody checksOnly engaged leads become deals
The busywork disappears.
- Updates happen without reps typingTwo-way sync between sequencer and CRM
- Alerts land where the team already worksSlack notifications on replies bookings and stalls
- Handoffs never wait on a humanZapier Make n8n and custom Claude Code agents
One number everyone trusts.
- Pipeline you can forecast fromAttribution from first touch to closed won
- Channel performance without spreadsheetsDashboards in Looker Studio or native CRM
- Board-ready reporting on a scheduleWeekly and monthly refreshes automated
What The First 90 Days Look Like
Weeks 1-2
Audit. Stages fields routing and data quality mapped as they actually run.
Weeks 3-6
Rebuild. Architecture routing and hygiene shipped in stages so nobody stops selling.
Week 7 onward
Automation and reporting layered on top. Then iteration on what the data shows.
We play with them all
Who this is for
Good fit
- B2B teams whose CRM no longer matches how they sell
- Companies running outbound and inbound into the same pipeline
- Teams rebuilding the same report by hand every month
- Founders who own the CRM and no longer have time for it
Not a fit
- Teams with no CRM who are not ready to commit to one
- Anyone wanting a one-off data cleanup with no process change
- Companies needing enterprise Salesforce development
Hear from them.
A full-funnel overhaul - from intent-signal sourcing to automated nurture - that turned cold outreach into a predictable pipeline machine.
777
Meetings Booked
220
Applications
79.8%
Peak Open Rate
Multi-region outbound engine that drove meetings with GoPro, Samsung, L'OREAL, and Canon.
13.2%
Avg Response Rate
4.54%
Lead-to-Meeting
5
Regions
RevOps Questions, Answered
Ready to trust your pipeline?
We audit what you have, rebuild what is broken, and run it after.