Outbound Orchestration
Target. Engage. Convert.
Orchestrated outbound to ignite your pipeline and stack your calendar with qualified meetings.
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We run full-service outbound programs, strategically focused on reaching prospects when the timing is right.
As the Founders of Outsourced Sales, we fundamentally believe in driving tangible revenue results.
How Outbound Orchestration Works
01 Target / What you see
Who gets contacted, and when.
- Your ideal customer profile, defined properly
- A named account list rather than a scrape
- Contacts verified before anyone is emailed
01 Target / What runs underneath
Signal-based targeting, not a static list.
- ICP brief to segments to named accounts
- Signal filters: hiring, funding, tech switches, champion job changes, site visitors
- People lookup, then reveal only what passes the filter
- Email verification and dedup against the CRM before load
02 Infrastructure / What you see
Where the email sends from.
- Your main domain stays out of cold sending
- A sending fleet sized to your rep count
- Nothing sends until it is warm
02 Infrastructure / What runs underneath
Dedicated infrastructure, never your company domain.
- Dedicated domains bought direct, in your name
- Mailboxes on Google Workspace and Microsoft 365
- SPF, DKIM, DMARC, tracking CNAME and redirection per domain
- Three weeks warmup, then placement and blacklist monitoring
03 Message / What you see
What the prospect actually reads.
- Written per segment, not one generic blast
- Email, LinkedIn and call steps in one cadence
- You approve before anything ships
03 Message / What runs underneath
One sequence per segment, built on the signal.
- 3 to 5 steps, 3 to 5 day gaps, graceful exit
- No spintax, no invented statistics
- Tight targeting over heavy personalisation
- Variants tested across reps, hooks tracked so they never repeat
04 Send / What you see
Delivery at volume, without burning the fleet.
- Volume that scales with your team
- Deliverability watched continuously
- Weak senders pulled before they cost you
04 Send / What runs underneath
Rotation and caps do the protecting.
- 15 new prospects per day per mailbox as the working unit
- Rotation across the fleet, daily caps, sending windows
- Bounce and spam-rate watch per domain
- Burned senders swapped for warmed replacements
05 Handoff / What you see
What reaches your pipeline.
- Replies triaged, not dumped on your reps
- Meetings on the calendar
- Your CRM stays clean
05 Handoff / What runs underneath
Only engaged leads touch the CRM.
- Reply classification: positive, later, referral, opt out
- Positive replies pushed to CRM, the raw prospect list never is
- Opt-outs synced so nobody is contacted twice
- Weekly refills and a rebuild loop on what underperforms
What The First 90 Days Look Like
Weeks 1-3
Domains, mailboxes, DNS and warmup. Lists and copy built in parallel.
Weeks 4-6
Ramp. Volume scales and sequences are tuned on live replies.
Week 7 onward
Steady state. First results typically land end of month two to mid month three.
Who this is for
Good fit
- B2B teams whose buyers are reachable by email and LinkedIn
- Founder-led companies with no SDR function yet
- Teams scaling from one rep to five or more who need infrastructure ahead of headcount
- Companies currently running outbound from their main company domain
Not a fit
- B2C or high-volume consumer marketing
- Anyone who wants to buy a list and blast it
- Teams that need results inside 30 days, since warmup takes three weeks and cannot be rushed