Cobalt.io: From Spam Folder to Enterprise Pipeline

Client Overview

Cobalt offers a modern application security platform that supports a complete find-to-fix workflow for all pentesting and vulnerability assessments throughout one's organization.

While their outreach strategy seemed refined enough, there were critical issues on the tech side — most emails were landing in the Spam folder, robbing the Cobalt team of the opportunity to engage with prospects.

Strategy & Execution

1. Technical Optimization

• •Conducted comprehensive deliverability assessments and adjusted domain settings to ensure emails reached recipients' inboxes.
• •Resolved spam folder placement issues, dramatically increasing visibility among potential targets.

2. Ideal Customer Profile Calibration

• •Target Segmentation: Focused on SMBs across the US, Europe, and APAC regions.

• •Industry Diversification: Expanded beyond IT and Computer Software to include:

• ◦E-Commerce
• ◦Online Financial Services
• ◦Other application-driven industries

3. Personalized Messaging

• •Developed tailored email templates for various personas, incorporating variables specific to the targeted departments to enhance relevance and engagement.