Client Overview
TopRank is a marketing & advertising company with a proven attract-engage-convert model that enables B2B and B2C brands alike to connect with prospects in a meaningful way, through customer-centric content that is easy to find, consume, and share.
Objective
To implement a targeted, data-driven outreach strategy that would:
- •Increase engagement with key decision-makers in high-potential industries.
- •Leverage social media insights to enhance relevance and personalization.
- •Drive sales conversations and pipeline growth through a structured, multi-touch campaign.
- •Reduce internal workload by providing market research and virtual project management support for lead handling.
- •Target industries:
- ◦HVAC
- ◦Flooring
- ◦Construction
- ◦Electrical/Electronic Manufacturing
- ◦Machinery
- •Businesses with $3M+ in annual revenue and a strong social media presence.
Strategy & Execution
1. Data Enrichment & Targeting Optimization
- •Conducted manual research to identify high-intent prospects based on social media engagement, following size, and online activity.
- •Segmented audiences by social media footprint, ensuring outreach messages were relevant to each company's online presence and marketing gaps.
2. Personalized Outreach Campaigns
- •Designed hyper-personalized drip campaigns, integrating sales intelligence variables such as social media type, follower/like counts, and social media lists.
- •Crafted outreach messages that directly addressed each prospect's social media presence, highlighting potential areas for growth.
Hi {{first_name}},
I've been assisting a few companies similar to {{company_short}} in the {{industry_sub}} space helping them grow their social media accounts to successfully attract, engage, and convert more customers.
This made me curious about {{company}} and the strategies you and {{2nd_contact}} are pursuing to engage your customers in {{city}}.
Our Director and I would love to briefly connect to discuss {{company}}'s {{followlike_count}} {{socialmedia_type}} {{follow_like}} and evaluate if TopRank Marketing's result-driven strategies could expand your social channels to include more targeted customers.
Would you or {{2nd_contact}} have some time {{weekday_4}} for a quick chat?
{{sender_name}}
3. Virtual Project Management & Lead Handling
- •Provided market research and virtual project management support to streamline lead generation while reducing internal workload for TopRank's team.
- •Integrated lead tracking into the CRM for seamless follow-ups and pipeline management.
Results
The Construction industry proved to be the most responsive segment, consistently generating strong engagement and conversion rates. Across all campaigns, outreach maintained a 55% open rate, 11% response rate, and 1.3% meetings booked.
Construction
Electrical / Electronic
"Funnel Bakers provided outbound orchestration and RevOps assistance to drive leads and reduce the internal workload."
Amie Krone
TopRank Marketing
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