Client Overview
Thrive.xyz is a Web3-native capital coordination platform connecting protocols, funds, and builders.
By partnering with ecosystems like Hedera, Polygon, Portals, zkVerify, Horizen, and Boba Network, Thrive helps high-quality projects access funding, resources, and ecosystem support.
Objective
Build and run a multi-channel outbound engine (Email, LinkedIn, Telegram, X) that keeps a consistent stream of high-TVL projects applying to partner ecosystem funds.
- •Primary target profiles spanned:
- ◦DeFi
- ◦RWA
- ◦Gaming & Metaverse
- ◦Infrastructure / Middleware
- ◦Security & Privacy
- ◦DePIN
- ◦Cross-chain / Interop
- ◦Wallets & Payments
- ◦AI x Blockchain
- ◦And more
Strategy & Execution
1. Deliverability & Infrastructure Optimization
- •Configured 10 domains and 20 inboxes via Quickmail to distribute outreach volume and ensure high deliverability.
- •Used Mailflow for warm-up and ongoing inbox health monitoring.
- •Executed campaigns across multiple channels: Email & LinkedIn: Quickmail Telegram: nReach X (Twitter): TweetDM
- •Integrated all tools through Zapier and centralized reporting, tracking, and workflows in HubSpot.
2. Data Enrichment & Targeting
- •Used Clay and Apollo for precise project discovery and enrichment based on TVL, category, and on-chain traction.
- •Segmented outreach by vertical - DeFi, RWA, Gaming & Metaverse, Infrastructure, AI x Blockchain, and Privacy - for contextual relevance.
- •Enhanced personalization through manual research, ensuring project-specific insights informed every touchpoint.
3. Multi-Channel Outreach & Messaging
- •Email: Sequenced outreach focused on funding opportunities and ecosystem fit.
- •LinkedIn: Connection and follow-up steps aligned with email touchpoints.
- •Telegram: Direct founder messaging through nReach for fast response.
- •X (Twitter): Contextual DMs using TweetDM based on project updates and engagement.
Hey {{first_name}},
Given {{project_name}}'s TVL ({{TVL}} last time I checked), you might be a great fit for {{ecosystem}}'s funding.
Top ecosystems allocate portions of their treasury to Thrive Protocol, and we fund projects like {{project_name}} to scale within {{ecosystem}}.
Funding is {{funding_type}} and {{funding_cost}}. Would you or {{2nd_person}} have 10 mins on {{=bday+3}} or {{=bday+4}} {{daytime}} to explore fit?
{{sender}}
4. CRM Development & Performance Tracking
- •Developed a custom HubSpot instance with objects for ecosystems, projects, and applications.
- •Automated lead capture from Quickmail, nReach, and TweetDM into HubSpot via Zapier.
- •Implemented logic for funnel tracking across all stages - Engaged → Opened → Replied → Booked → Applied.
- •Provided weekly ecosystem-level reports and data-backed insights to refine targeting and messaging.
5. Stack
Results
Horizen
Key funnel conversions (intra-stage):
Portals
Key funnel conversions (intra-stage):
Swellchain
Key funnel conversions (intra-stage):
What Moved the Needle
- •Credibility filters first: TVL + public traction + chain alignment lifted reply and positive rates.
- •Telegram + X for founder speed: Crypto-native channels shortened time-to-meeting.
- •Deliverability discipline: Domain/inbox rotation and warm-up sustained inboxing at scale.
- •HubSpot instrumentation: Ecosystem-level attribution showed where to push volume vs. tighten targeting.
Let's build your revenue engine together.
The system that moves the right conversations forward - automatically, and on your terms.
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