Client Overview
GoStrata is a strategic marketing and direct mail provider that specializes in data-driven outreach for large institutions across healthcare, non-profits, and admissions sectors.
Objective
To develop and optimize a scalable outbound system that enhances engagement with key decision-makers across healthcare and non-profit sectors.
- •Building a robust domain infrastructure with multiple inboxes for high-volume outreach.
- •Ensuring deliverability optimization to maintain 60%+ open rates.
- •Targeting large-scale institutions:
- ◦Healthcare Providers (Main, Secondary, and Single-Facility Systems)
- ◦Non-Profit Organizations seeking donor engagement
- •Testing and refining outreach strategies:
- ◦Competitor-based messaging for healthcare providers
- ◦Fundraising-driven outreach for non-profits
- ◦Personalized pain-point-driven campaigns for both verticals
- •Automating lead tracking and reporting to streamline follow-ups and optimize response rates.
Strategy & Execution
1. Deliverability & Infrastructure Optimization
- •Configured multiple domains and inboxes to support both bulk and personalized outreach while minimizing spam risks.
- •Used GlockApps and manual warm-ups to optimize inbox health and sustain 60%+ open rates.
2. Data Enrichment & Targeting
- •Healthcare Outreach: Focused on main providers, secondary providers, and facility-based systems, leveraging market insights to create competitive positioning strategies.
- •Non-Profit Outreach: Segmented audiences based on fundraising history, donor engagement trends, and organization size.
- •Hyper-Personalized Messaging: Integrated location-based data, demographic shifts, and institutional priorities to improve relevance.
3. Multi-Touch, Industry-Specific Outreach Campaigns
- •Healthcare (Patient Acquisition): Highlighted shifts in local demographics, urging providers to preemptively adapt marketing efforts. Used competitor benchmarking to demonstrate GoStrata's value.
- •Non-Profits (Fundraising & Donor Engagement): Focused on direct mail campaigns as a primary engagement tool. Addressed common donor retention challenges and showcased personalized outreach solutions.
I get it, {{first_name}}, partnering with an agency like Strata to run new movers campaigns for {{Company-Short}} requires a solid, data-backed understanding of the {{Metro}} area.
What's the right balance between online-offline initiatives? How does {{Company-Short}} adjust the approach for its {{Facilities}} locations, specialties and fluctuating {{Metro}} area demographics?
With {{Metro}}'s population growing by over {{Pop-Growth}}%, execution of these questions will determine the share of the {{Metro-NewResidentNet}} new residents it gains/loses compared to {{Competitor}}.
Please let me know your thoughts and if a brief exploratory call on {{=bday+2}} makes sense.
4. CRM Integration & Performance Tracking
- •Automated lead transfer into HubSpot via Zapier, ensuring seamless follow-ups.
- •Provided weekly reporting and performance tracking to refine outreach efforts continuously.
5. Stack
Results
Healthcare Outreach
Non-Profit Outreach
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