< 1 min read

Cobalt.io: Outbound Orchestration

Introduction

Cobalt offers a modern application security platform that supports a complete find-to-fix workflow for all pentesting and vulnerability assessments throughout one’s organization.

While their outreach strategy seemed refined enough, there were some issues on the tech side that required fixing, as most emails were landing in the Spam folder thus robbing the Cobalt team of the opportunity to engage with prospects.

Strategy and Execution

Technical Optimization

Deliverability Tests and Domain Configuration: Conducted comprehensive deliverability assessments and adjusted domain settings to ensure emails reached recipients’ inboxes, thereby increasing visibility among potential targets.

Ideal Customer Profile (ICP) Calibration

Target Segmentation: Focused on small and medium-sized businesses (SMBs) across the US, Europe, and APAC regions.

Industry Diversification: Expanded beyond IT and Computer Software to include E-Commerce, Online Financial Services, and other application-driven industries to broaden the prospect base.

Personalized Messaging

Template Customization: Developed tailored email templates for various personas, incorporating variables specific to the targeted departments to enhance relevance and engagement.

Results

1. Improved Open Rates

Achieved over 60% open rate in the US and up to 70% in Europe and APAC, indicating successful resolution of deliverability issues and effective audience targeting.

2. Enhanced Conversion Rates

Increased average conversion rate to 1.5%, reflecting the impact of personalized and targeted outreach efforts.

3. Enterprise Engagement

Secured 10+ meetings exclusively with enterprise accounts, alongside additional appointments with mid-market prospects – demonstrating the campaign’s ability to break into high-barrier organizations while maintaining consistency across different company sizes.