Thrive Protocol: RevOps

Client Overview

Thrive.xyz is a Web3-native capital coordination platform connecting protocols, funds, and builders.

By partnering with ecosystems like Hedera, Polygon, Portals, zkVerify, Horizen, and Boba Network, Thrive helps high-quality projects access funding, resources, and ecosystem support.

Objective

Build and run a multi-channel outbound engine (Email, LinkedIn, Telegram, X) that keeps a consistent stream of high-TVL projects applying to partner ecosystem funds

• Primary target profiles spanned:
  • DeFi
  • RWA
  • Gaming & Metaverse
  • Infrastructure / Middleware
  • Security & Privacy
  • DePIN
  • Cross-chain / Interop
  • Wallets & Payments
  • AI x Blockchain
  • And more

Strategy & Execution

1. Deliverability & Infrastructure Optimization

• Configured 10 domains and 20 inboxes via Quickmail to distribute outreach volume and ensure high deliverability.
• Used Mailflow for warm-up and ongoing inbox health monitoring.
• Executed campaigns across multiple channels:
  • Email & LinkedIn: Quickmail
  • Telegram: nReach
  • X (Twitter): TweetDM
• Integrated all tools through Zapier and centralized reporting, tracking, and workflows in HubSpot.

2. Data Enrichment & Targeting

• Used Clay and Apollo for precise project discovery and enrichment based on TVL, category, and on-chain traction.
• Segmented outreach by vertical — DeFi, RWA, Gaming & Metaverse, Infrastructure, AI x Blockchain, and Privacy — for contextual relevance.
• Enhanced personalization through manual research, ensuring project-specific insights informed every touchpoint.

3. Multi-Channel Outreach & Messaging

• Email: Sequenced outreach focused on funding opportunities and ecosystem fit.
• LinkedIn: Connection and follow-up steps aligned with email touchpoints.
• Telegram: Direct founder messaging through nReach for fast response.
• X (Twitter): Contextual DMs using TweetDM based on project updates and engagement.

Hey {{first_name}},

Given {{project_name}}’s TVL ({{TVL}} last time I checked), you might be a great fit for {{ecosystem}}.

Top ecosystems allocate portions of their treasury to {{company_name}}, and we fund projects like {{project_name}} to scale within {{ecosystem}}.

Funding is {{funding_type}} and {{funding_cost}}. Would you or {{2nd_person}} have 10 mins on {{=bday+3}} or {{=bday+4}} {{daytime}} to explore fit?

{{sender}}

4. CRM Development & Performance Tracking

• Developed a custom HubSpot instance with objects for ecosystems, projects, and applications.
• Automated lead capture from Quickmail, nReach, and TweetDM into HubSpot via Zapier.
• Implemented logic for funnel tracking across all stages — Engaged → Opened → Replied → Booked → Applied.
• Provided weekly ecosystem-level reports and data-backed insights to refine targeting and messaging.

Results

Horizen

• 707 engaged
• 564 opened — 79.8%
• 291 replied — 41.2%
• 106 replied positive — 15.0%
• 104 booked — 14.7%
• 15 applied — 2.1%

Key funnel conversions (intra-stage):

• Replied / Positive — 36.4%
• Positive / Booked — 98.1%
• Booked / Applied — 14.4%

Portals

• 1,000 engaged
• 463 opened — 46.3%
• 130 replied — 13.0%
• 47 replied positive — 4.7%
• 40 booked — 4.0%
• 11 applied — 1.1%

Key funnel conversions:

• Replied / Positive — 36.2%
• Positive / Booked — 85.1%
• Booked / Applied — 27.5%

Swellchain

• 700 engaged
• 490 opened — 70.0%
• 123 replied — 17.6%
• 98 booked — 14.0%
• 23 applied — 3.3%

Key funnel conversions:

• Replied / Positive — 79.7%
• Positive / Booked — 23.5%
• Booked / Applied — 23.5%

What Moved the Needle

• Credibility filters first: TVL + public traction + chain alignment lifted reply and positive rates.
• Telegram + X for founder speed: Crypto-native channels shortened time-to-meeting.
• Deliverability discipline: Domain/inbox rotation and warm-up sustained inboxing at scale.
• HubSpot instrumentation: Ecosystem-level attribution showed where to push volume vs. tighten targeting.

Stack

• Prospecting & Personalization: Clay, Apollo (+ manual research)
• Email & LinkedIn orchestration: Quickmail (10 domains / 20 inboxes)
• Warm-up & Health: Mailflow
• Telegram: nReach
• X: TweetDM
• Automation: Zapier
• CRM, Reporting, Attribution: HubSpot (custom objects, workflows, dashboards)