Client Overview
Scalifier is a dedicated sales team specializing in helping businesses acquire more clients through online service marketplaces such as Upwork, Fiverr, Freelancer.com, Guru, and PeoplePerHour.
Objective
To fuel client acquisition and revenue growth by implementing a highly targeted and data-driven approach to outbound sales and growth marketing, including:
- Identifying and enriching prospect data to power highly personalized outreach.
- Developing a precision-based GTM strategy that drives meetings with high-value prospects.
- Launching hyper-targeted outbound campaigns designed to maximize conversion rates and engagement.
Ideal Customer Profile (ICP)
- Identifying and enriching prospect data to power highly personalized outreach.
- Developing a precision-based GTM strategy that drives meetings with high-value prospects.
- Launching hyper-targeted outbound campaigns designed to maximize conversion rates and engagement.
Strategy & Execution
1. Data Enrichment & Prospecting Optimization
- Manual research to extract precise, high-value prospect data from Upwork and other sources.
- Customized variables & dynamic personalization, integrating details such as Upwork revenue, company name, and competitor insights to drive engagement.
- Smart segmentation based on industry, revenue performance, and growth stage to ensure outreach hit the right targets at the right time.
2. Hyper-Personalized Multi-Touch Outreach Strategy
- Laser-focused messaging: Every email referenced the prospect’s Upwork performance, revenue potential, and industry trends.
- Persona-specific engagement: Emails were crafted based on whether the recipient was a solo freelancer, a small agency, or a scaling team.
- Casual but strategic call-to-action: Encouraging low-friction responses, increasing reply rates without feeling too salesy.
3. Targeted Growth Marketing & Campaign Optimization
- Upwork-first strategy: Tailored messaging for Upwork-focused businesses, ensuring outreach aligned with marketplace trends.
- A/B testing: A/B testing of subject lines and messaging styles to continuously refine and optimize response rates.
- Layered campaign execution: Combined email, LinkedIn, and automation to maximize touchpoints with key decision-makers.
{{prospect first}},
Just checked {{company’s}} profile on Upwork and it seems like you guys are riding high, considering your recent Upwork {{revenue}} revenue milestone!
Would you be eager to double that number though }:-)?
Considering the demand of {{solutions}} solutions on Upwork is growing, I am confident that Scalifier can help {{company short}} get a larger market share through our industry-disrupting approach, improving lead-to-appointment & appointment-to-deal conversions at scale.
Could I steal you or {{2nd first}} {{=bday+2}}/{{=bday+3}} to evaluate how we would step up {{company’s}} Upwork game?
{{Sender}}
4. CRM Integration & Conversion Tracking
- Integrated lead data directly into HubSpot via Zapier to streamline tracking and follow-ups.
- Monitored lead progression from first touch to closed deal, identifying bottlenecks and high-performing segments.
Tech Stack
QuickMail – For cold outreach automation and personalized sequencing.
Manual Research – To enrich prospect data for precision targeting.
Zapier – For workflow automation and data synchronization.
Airtable – Used as a temporary CRM solution to track and manage prospect interactions.
We-Connect – For LinkedIn outreach and additional engagement touchpoints.
Results
Let the numbers speak: 67% open rate, 10% reply rate, and 4–12% conversion rate depending on the campaign, averaging 3.1% meetings booked. Consistent performance ensured a steady flow of high-value prospects.
