2 min read

Ranq.io: RevOps & Outbound Orchestration

Client Overview

Ranq – End-to-end SEO and Internet Marketing Services agency.

Objective

To build a scalable outbound infrastructure that supports both bulk and highly personalized outreach, ensuring high engagement and consistent lead generation for Ranq.io’s SEO services. Key goals included:

Setting up a solid domain infrastructure for bulk and personalized outreach.
Ensuring deliverability optimization with 20 domains and 40 inboxes to maintain 50%+ open rates.
Identifying and testing the best-performing ICPs, targeting:
- Fitness & Wellness
- Law (including Personal Injury & Competitor-Based Outreach)
- IT (Content-Focused Outreach)
- Accounting
Experimenting with different outreach strategies, including:
- Personalized video outreach
- Competitor-based research emails
- Content-driven messaging
Integrating automation and CRM workflows to streamline follow-ups and optimize reporting.

Strategy & Execution

1. Deliverability & Infrastructure Optimization

Configured 20 domains and 40 inboxes for outreach, ensuring high deliverability and minimizing spam risk.
Used GlockApps and manual inbox warm-ups to monitor and maintain email health.
Designed specific inbox and domain rotation strategies to sustain engagement rates above 50%.

2. Data Enrichment & Targeting

Bulk Outreach: Targeted Fitness & Wellness, Accounting, and Law firms, using Apollo for scalable lead generation.
Personalized Outreach: Focused on IT (content optimization pain points) and Law (competitor-based messaging), using manual research for deep prospect insights.

3. Multi-Touch, Industry-Specific Outreach Campaigns

Bulk SEO Outreach:
- Addressed general SEO challenges like traffic growth, lead generation, and ranking improvements.
- Used localized messaging and industry-specific pain points to increase relevance.
Personalized SEO Outreach:
- IT-Focused: Highlighted content optimization as the main pain point, positioning Ranq.io as an expert in boosting blog effectiveness and SEO-driven inbound traffic.
- Legal Competitor-Based ABM: Engaged law firms with custom competitor research, demonstrating ranking gaps vs. direct competitors to create urgency.

Hi {{prospect.first_name}},

While Googling “{{keyword}}” I noticed that {{company_name}} is being outperformed by {{competitor 1}} and {{competitor 2}}. In the interest of being helpful, I thought I’d share my two cents on how to improve your rankings in {{city}}.

(There is a clear difference between your monthly organic traffic of {{traffic}} and the monthly organic traffic of {{Competitor 1}} at {{traffic}}).

Opposed to a quick chat {{=bday+2}}? (Let me know if it would be better to talk to {{2nd full}}!)

{{sender}}

4. CRM Integration & Performance Tracking

Automated lead transfer into HubSpot via Zapier, streamlining the follow-up process.
Provided weekly reporting and performance tracking, continuously optimizing outreach efforts.