Client Overview
Podean is a leading Amazon marketing agency, providing end-to-end marketplace solutions for brands looking to scale on Amazon.
Objective
To build and optimize an outbound sales infrastructure tailored to different global markets, ensuring high engagement and consistent lead generation for Podean’s Amazon marketing solutions. Key goals included:
- Setting up a scalable email infrastructure with multiple inboxes and domains to support large-scale outreach.
- Ensuring deliverability optimization, maintaining a 60%+ open rate across all campaigns.
- Targeting multiple global regions, including:
- Brazil & Mexico
- Middle East
- Turkey
- UK & EU
- United States
- Testing and refining outreach strategies, including:
- Competitor-based ABM messaging to highlight Amazon ranking gaps.
- Product discoverability outreach focusing on Amazon ASIN optimization.
- Multi-touch LinkedIn and email sequences to maximize engagement.
- Automating lead tracking and CRM integration to streamline follow-ups and improve pipeline visibility.
Strategy & Execution
1. Deliverability & Infrastructure Optimization
- Configured multiple inboxes and domains, ensuring high deliverability and compliance with regional email regulations.
- Used GlockApps and warm-up tools to sustain a 60%+ open rate.
2. Data Enrichment & Targeting
- Segmented outreach by region, customizing messaging based on local market trends and Amazon category competitiveness.
- Leveraged manual research to enhance hyper-personalization, ensuring messages addressed unique challenges per market.
3. Multi-Touch, Industry-Specific Outreach Campaigns
- Brazil & Mexico: Focused on Amazon product discoverability and regional marketplace expansion.
- Middle East: Prioritized paid advertising ROI improvement and ASIN visibility enhancement.
- Turkey: The most responsive region, where outreach centered around brand awareness and retail media growth.
- UK & EU: Addressed competitive positioning and Amazon advertising efficiency.
- United States: Focused on Amazon advertising strategy gaps and paid media optimization.
Hola {{first_name}},
Revisé los {{ASIN Count}} ASINs de {{company}} en la categoría {{Amazon Category}} y noté una caída de alrededor del {{% dip}} en ingresos el mes pasado – eso llamó mi atención.
Si tú y {{2nd Person | full}} están evaluando opciones para revertirlo, con gusto puedo compartir cómo en Podean hemos ayudado a marcas a mejorar su rendimiento mediante estrategias de contenido, medios pagados y optimización integral en Amazon.
¿Tú o {{2nd Person | first}} tendrían 15 minutos {{=bday+3}} o {{=bday+4}} {{daytime}} para una breve charla?
{{sender}}
{{first_name}},
I came across {{company}}’s {{ASIN Count}} ASINs in the {{Amazon Category}} category and noticed a drop of around {{% dip}} in revenue last month – that caught my attention.
If you and {{2nd Person | full}} are evaluating options to reverse this trend, I’d be happy to share how Podean has helped brands improve performance through content strategies, paid media, and holistic Amazon optimization.
Would you or {{2nd Person | first}} have 15 minutes on {{=bday+3}} or {{=bday+4}} {{daytime}} for a quick chat?
P.S. Given your {{currency}}{{monthly revenue}}, reversing {{% dip}} could result in an additional {{currency}}{{NetNumber}} (roughly) in revenue.
{{sender}}
4. CRM Integration & Performance Tracking
- Automated lead transfer into HubSpot via Zapier, improving sales team efficiency.
- Delivered weekly reporting and insights, refining regional strategies for better performance.
Results
Brazil & Mexico: 5% lead-to-meeting conversion, 15%+ response rate. Secured meetings with GoPro, L’OREAL, and HUGO BOSS.
Middle East: 3% lead-to-meeting conversion, 11% response rate. Engaged with Canon, Samsung, and L’OCCITANE.
Turkey: 12% lead-to-meeting conversion, 20% response rate. Meetings booked with Luceco, Vivobarefoot, and Watsons.
UK & EU: 0.7% lead-to-meeting conversion, 10% response rate. Notable clients engaged include Sienna X, Victron Energy, and Luceco.
United States: 2% lead-to-meeting conversion, 10% response rate. Successfully engaged with Magimix, Anker, and U-POL Global.
Overall campaign performance: Maintained a 60%+ open rate, with an average 13.2% response rate and 4.54% lead-to-meeting conversion rate across all regions.
