Introduction
GoStrata is a strategic marketing and direct mail provider that specializes in data-driven outreach for large institutions.
Objective
To develop and optimize a scalable outbound system that enhances engagement with key decision-makers across healthcare, non-profits, and admissions sectors by:
- Building a robust domain infrastructure with multiple inboxes for high-volume outreach.
- Ensuring deliverability optimization to maintain 60%+ open rates.
- Targeting large-scale institutions, including:
- Healthcare Providers (Main, Secondary, and Single-Facility Systems).
- Non-Profit Organizations seeking donor engagement.
- Testing and refining outreach strategies, including:
- Competitor-based messaging for healthcare providers.
- Fundraising-driven outreach for non-profits.
- Personalized pain-point-driven campaigns for both verticals.
- Automating lead tracking and reporting to streamline follow-ups and optimize response rates.
Strategy & Execution
- Configured multiple domains and inboxes to support both bulk and personalized outreach while minimizing spam risks.
- Used GlockApps and manual warm-ups to optimize inbox health and sustain 60%+ open rates.
- Healthcare Outreach: Focused on main providers, secondary providers, and facility-based systems, leveraging market insights to create competitive positioning strategies.
- Non-Profit Outreach: Segmented audiences based on fundraising history, donor engagement trends, and organization size.
- Hyper-Personalized Messaging: Integrated location-based data, demographic shifts, and institutional priorities to improve relevance.
- Healthcare (Patient Acquisition & Competitive Positioning):
- Highlighted shifts in local demographics, urging providers to preemptively adapt marketing efforts to avoid patient loss.
- Used competitor benchmarking to demonstrate the value of GoStrata’s patient engagement solutions.
- Non-Profits (Fundraising & Donor Engagement):
- Focused on direct mail campaigns as a primary engagement tool.
- Addressed common donor retention challenges and showcased GoStrata’s personalized outreach solutions.
I get it, {{prospect.first_name}}, partnering with an agency like Strata to run new movers campaigns for {{Company-Short}} requires a solid, data-backed understanding of the {{Metro}} area.
What’s the right balance between online-offline initiatives? How does {{Company-Short}} adjust the approach for its {{Facilities}} locations, specialities and fluctuating {{Metro}} area demographics? Most importantly, how will it measure results in real time?
With {{Metro}}‘s population growing by over {{Pop-Growth}}%, execution of these questions will determine the share of the {{Metro-NewResidentNet}} new residents it gains/loses compared to {{Competitor}} and other providers in your area.
Please let me know your thoughts and if a brief exploratory call on {{=bday+2}} makes sense.
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- Automated lead transfer into HubSpot via Zapier, ensuring seamless follow-ups.
- Provided weekly reporting and performance tracking to refine outreach efforts continuously.
Results
Healthcare Outreach: 60%+ open rate, 7% response rate, 0.6% meeting booked rate.
Non-Profit Outreach: 60%+ open rate, 13% response rate, 0.8% meeting booked rate.
University Admissions Outreach: 72% open rate, 7% response rate, 0.4% lead-to-meeting rate.
Consistently strong engagement across all verticals, ensuring ongoing lead generation and long-term campaign success.
Thanks to Funnel Baker’s hard work, we have already recorded more than 20 qualified leads since the campaign started. The team sustained a great workflow by conducting weekly findings and results review. Their communication was fantastic.
— Caitlin Lally, Director of Service Marketing
