Introduction
Job.com is reinventing recruitment for companies and candidates through blockchain disrupting a 20-year-old industry by slashing costs for employers, rewarding candidates who get hired.
Being a start-up, Job needed sales processes and lead generation assistance to scale and stand hard among the competition. From ICP refinement & calibration through content & messaging Creation to reporting and feedback process – we managed to implement a whole new system for sales enablement.
Strategy & Execution
We reviewed each company on major job boards and career pages to identify open roles. If a company had 100+ listings, we launched targeted outreach recommending Job.com.
For unresponsive prospects, we followed a three-step approach: email, LinkedIn, then phone – researching personal numbers when needed.
We supported eight Job.com sales reps with individualized outreach across all three channels.
Funnel Baker’s research team also generated leads from events attended by reps, enabling tailored cadences to further personalize messaging.
Architecture
We built a scalable RevOps infrastructure to support outreach across whole organization. This included setting up five custom domains with two dedicated senders per domain to ensure strong deliverability.
Cold outreach was managed via Quickmail, while LinkedIn engagement was executed through We-Connect – each fully aligned with rep-specific cadences.
All activity was centralized and tracked through FreshSales CRM, enhanced by custom integrations and Zapier workflows. This system connected outreach, lead management, and opportunity tracking, ensuring seamless handoff from marketing to sales and full visibility across the pipeline.
Results
Weekly Data Snapshot:
- Leads in System: 723
- Active: 650
- Replies: 46 (34 LinkedIn, 12 Email)
- Positive + Appointments: 18
