Client Overview
GigRadar is an AI-powered automation tool designed to help agencies and freelancers win more clients on Upwork by automating lead generation and proposal submissions.
Objective
To accelerate GigRadar’s customer acquisition by:
- Finding and enriching prospect data to create highly customized and targeted outreach.
- Developing a personalized GTM strategy to engage and convert high-value prospects.
- Running targeted outbound and growth campaigns to drive qualified SaaS subscriptions.
Ideal Customer Profile (ICP)
- Freelancers and agencies actively seeking to automate lead generation on Upwork.
- Businesses looking to streamline proposal generation and increase efficiency.
Strategy & Execution
1. Data Enrichment & Targeting Optimization
- Manual research to identify high-potential SaaS users, ensuring relevant and accurate data for outreach.
- Customized segmentation based on Upwork activity, agency size, and revenue potential to prioritize high-value leads.
2. Personalized Multi-Touch Outreach Strategy
- Crafted hyper-personalized messaging addressing key pain points like time-consuming bidding, ineffective proposal generation, and missed opportunities.
- Tested variations for different segments (freelancers vs. agencies) to maximize relevance and engagement.
- Optimized outreach timing to hit prospects at the right moment for maximum response.
{{local greetings}} {{first_name}},
Reaching out after spotting {{company}} on Upwork. {{solutions}} projects are really picking up right now – curious if you have a game plan to capture them at scale using AI?
If not – happy to run a quick demo on {{=bday+2}}/{{=bday+3}} on how you can reduce CPL and boost {{company}}’s Upwork revenue with GigRadar.
P.S. If I should really be bugging {{2nd full}} instead, just give me a nudge – I’ll happily redirect to {{2nd first}}.
{{sender}}
3. Targeted Growth Campaigns & Conversion Optimization
- Focused efforts on Upwork-driven businesses, aligning campaigns with the biggest pain points in lead generation.
- A/B testing on messaging to continuously improve engagement and response rates.
- Multi-channel outreach, combining email and LinkedIn to increase touchpoints and conversion rates.
Tech Stack
QuickMail – For cold outreach automation and email sequencing.
Manual Research – For in-depth data enrichment and improved targeting accuracy.
Zapier – For automation between different tools to streamline workflow.
Airtable – Used as a temporary CRM solution to manage and track prospects.
We-Connect – For LinkedIn outreach and engagement.
Results
The results tell the story: 50% open rate, 6% reply rate, and 1.5% lead-to-meeting conversion rate, reflecting strong engagement and a steady flow of high-quality prospects.
