Client Overview
EvaCodes is a blockchain development company specializing in DEX solutions, smart contract security, and startup tech development.
Objective
To execute an urgent, high-impact outreach campaign to help EvaCodes close sales quotas for 2022 by:
- Ensuring full email deliverability through optimized inbox and domain setups.
- Conducting manual, highly targeted prospect research to refine Ideal Customer Profiles (ICP).
- Creating personalized, industry-specific messaging tailored to DEX, smart contract security, and startup audiences.
- Automating lead transfer into CRM for seamless sales pipeline tracking.
Strategy & Execution
1. Deliverability & Infrastructure Optimization
- Configured multiple inboxes and domains to ensure high email deliverability.
- Used GlockApps and manual inbox warm-ups to prevent emails from landing in spam.
2. Data Enrichment & Targeting
- Conducted manual research to identify high-intent prospects across three verticals:
- DEX development: Targeted companies looking to build decentralized exchanges.
- Smart contract security: Engaged crypto wallets, NFT marketplaces, and Web3 platforms in need of security audits.
- Startup tech solutions: Connected with startups needing custom blockchain development or team augmentation.
3. Hyper-Personalized Outreach & GTM Strategy
- Created custom messaging sequences for each vertical, highlighting key benefits and urgency.
- Included personalized variables to increase relevance and engagement.
- Used multi-touch email sequences and LinkedIn outreach to maximize responses.
4. CRM Integration & Reporting
- Automated lead transfer into CRM via Zapier integrations for seamless follow-up.
- Provided weekly reporting and performance tracking, ensuring optimization throughout the campaign.
Results
DEX Outreach: 50% open rate, 8% reply rate, 0.7% lead-to-meeting conversion rate.
Smart Contracts Outreach: 50% open rate, 7.4% reply rate, 0.4% lead-to-meeting conversion rate.
Startup Outreach: 47% open rate, 8% reply rate, 0.7% lead-to-meeting conversion rate.
